Three takes on the homeowner flow
Each one runs from the address to a booked visit, plus "Email me this estimate", on Hartfield & Sons Roofing's page. Open them on your phone. Today's flow takes 13 taps to a re-roof price, 4 for slipped tiles and 10 for new gutters.
A. One question per screen, with pictures
Every answer is a picture first and words second, and a three-part bar shows "Your job", "Your home", "Your price".
Dropped or moved
- The first screen shows 4 pictures: a whole new roof, slipped tiles, gutters, something else. The other jobs sit behind "Something else".
- "Which part of the roof?" is gone as a step. Part re-roofs sit under "Something else".
- Tiles or slates and the kind of tile are one screen of 4 pictures.
- Roof windows and chimneys share one screen of two counters.
- Kind of home and built form show as facts on the house check, with no tap.
- The house check and "Has the roof changed since June 2024?" are one screen.
- Gutters price in one tap ("New gutters", or "and the boards behind them"). Which sides and "full length" are dropped.
- Parking and timing move after booking, as optional questions.
Taps to a price: re-roof 5, slipped tiles 3, new gutters 3.
Open take AB. A short conversation with Dave
Dave's fixed messages ask one thing at a time. The homeowner taps a reply, and the thread itself shows the progress. Tapping an earlier answer winds the thread back.
Dropped or moved
- The first question has 4 replies: a whole new roof, slipped or missing tiles, gutters, something else. The rest sit behind "Something else".
- Whole roof or part is no longer its own step.
- "Has the roof changed since June 2024?" is a reply on the house picture.
- Kind of home and built form show on the picture as facts, with no tap.
- Tiles or slates and the kind of tile are one question with pictures. Windows and chimneys are one-tap number rows.
- Gutters ask one question. Which sides moves after booking.
- Parking and timing move after booking. What's in the price and what could change fold behind one tap.
Taps to a price: re-roof 6, slipped tiles 3, new gutters 3.
Open take BC. Start from your house, then point at the problem
The homeowner confirms their house on the aerial picture, then taps the part of a house drawing that needs work. Each answer pins to the drawing as a label.
Dropped or moved
- The 8 text jobs become 6 labelled parts of the drawing, plus "Water's coming in" and "Something else or not sure".
- The house check moves to straight after the address. Built form and rooms in the roof show there as facts.
- "Has the roof changed since June 2024?" is one line on the "Your price is ready" sheet, for re-roofs only.
- Tiles or slates and the kind of tile are one question with pictures.
- Gutters merge "replace" and "which parts". Which sides moves after booking; "full length" and the woodwork question are dropped.
- Parking and timing move after booking. The price detail folds behind one tap.
Taps to a price: re-roof 7, slipped tiles 4, new gutters 4. The extra tap is the house check up front.
Open take CThe three share the same rules: before the price they ask only what changes it, they never ask for photos, show no measurements, carry Hartfield's brand and fixed wording, and keep a shown price fixed. All three start "Which of these is your home?" straight after booking. Prices and pictures are samples. Take B pre-fills the booking fields so you can tap straight through. PIT-147.